The Initus Story
Redefining the way businesses operate through innovative integration and AI-enhanced workflow automation solutions.
18+
Years of Experience
720+
Projects Delivered
50+
Certified Specialists
Who we are
Creating solutions that work for our customers
Initus Technologies is a dedicated global partner committed to realizing one clear mission: to make transformative technology accessible to businesses, regardless of complexity or scale.
With a strong presence across Canada, the United States, South America, India and the UAE, Initus is actively transforming how businesses operate, creating a more agile, efficient and growth-focused technology ecosystems for our customers.
Where we operate
- Canada
- United States
- South America
- India
- UAE
Our expertise and approach
Deep expertise, built to drive growth
For over 18 years, the Initus team has provided deep expertise in technology consultancy and systems integration. Our signature Consult-and-Build Approach allows the Initus team to tackle the most complex challenges. We use our proprietary toolkit to create robust, customized solutions that directly drive growth and streamline operations. We specialize in:
01
Workflow Automations
Transform Your Business Processes for Maximum Agility
02
Systems Integration
Connect Disparate Systems for Unified Data and Seamless Flows
03
AI Acceleration
Rapidly Deploy and Scale AI to Drive Competitive Advantage
The Initus Difference
A personalized approach, built around your goals
We understand that every business is unique. At Initus, we deliver a personalized approach to ensure every integration and optimization effort fits with your unique goals and operational nuances.
Whether you are navigating a large-scale digital transformation or seeking to optimize key operations, Initus is the expert partner you need for sustainable success in a competitive digital world.
- Navigating a large-scale digital transformation
- Optimizing key operations
- A hybrid, execution-led partnership: we co-build and copilot solutions with you
Leadership
Meet the leadership team
We believe in a hybrid, execution-led partnership to ensure your success. We co-build and copilot solutions with you.
Vlad Olano
Director of Operations
Vlad Olano is the Founder and Director of Operations at Initus Technologies, as well as a Managing Partner at Trajectory Group. An experienced leader in digital transformation, Vlad specializes in optimizing technology ecosystems through AI-driven operational improvements. He champions a “business-first” approach, advocating that tools like Generative AI and iPaaS must be tailored to specific business processes to drive real value.
As a thought leader, Vlad frequently discusses cloud ERP security and the future of business transformation. Under his leadership, Initus has developed proprietary tools like InitusMigrate and InitusIDP, accelerating data migration and data entry for mature enterprises.
Carlos Reyes
Director of Development
As Director of Development, Carlos Reyes leads the engineering team at Initus Technologies, responsible for building the company’s core integration platform and AI tools. He oversees the full software development lifecycle, ensuring the platform remains secure, scalable, and capable of handling complex data workflows between major enterprise systems like Salesforce, NetSuite, Shopify and more.
Carlos works closely with product and operations leadership to implement the technical architecture required for Initus’s turnkey solutions. His technical leadership ensures that the development team consistently delivers robust features that make complex integrations and workflow automations accessible and efficient for customers.
Marcelo Roldán
Implementation & Product UI Lead
Marcelo Roldán oversees the product strategy and roadmap for Initus Technologies as well as service delivery, focusing on the company’s integration and workflow automation solutions. With a strong background in technical consulting and system architecture, he excels at translating complex customer requirements for e-commerce, CRM and ERP systems into scalable product solutions.
At Initus, Marcelo is pivotal in leveraging Artificial Intelligence to enhance product capabilities. He is dedicated to designing and building tools that simplify data migration and system connectivity, ensuring that the solutions evolve to meet the changing needs of modern businesses.
Heather Gordon
Director of Sales & Marketing
Heather Gordon leads the go-to-market strategy for Initus Technologies, driving brand awareness and customer acquisition. She focuses on communicating the value of automated integrations and AI solutions to mid-market and enterprise sectors. Heather plays a crucial role in highlighting how Initus’s technology solves critical pain points for finance, sales, and warehouse teams by eliminating data silos.
An active voice in the tech community, Heather represents Initus in industry discussions, helping businesses identify when to upgrade from legacy tools to modern, automated systems. She aligns marketing efforts to showcase the benefits of seamless digital transformation.
Global presence
Local expertise, global delivery standards
We are strategically located to partner with you across North, Central and South America, India and the UAE, ensuring local expertise with global delivery standards.
Dallas
United States
5473 Blair Rd.Suite 100, PMB 90706
Dallas, TX 75231
Toronto
Canada
250 The EsplanadeSuite 400
Toronto, Ontario M5A 4J6
Santiago
Chile
General Blanche 8978Las Condes
Santiago 7600095
Bogotá
Colombia
Carrera 19C # 86-30Oficina 702
Bogotá
Contact us