The Initus Story
Redefining the way businesses operate through integrations and innovative AI solutions.
The Initus Story
Implementation Team Expertise
18+
Years of Experience
720+
Projects Delivered
50+
Certified Specialists
Who We Are
Creating solutions that work for our customers
With a strong presence across Canada, the United States, South America, India and the UAE, Initus is actively transforming how businesses operate, creating a more agile, efficient and growth-focused technology ecosystems for our customers.
Workflow Automations
Transform Your Business Processes for Maximum Agility
Systems Integration
Connect Disparate Systems for Unified Data and Seamless Flow
AI Acceleration
Rapidly Deploy and Scale AI to Drive Competitive Advantage
We believe in a hybrid, execution-led partnership to ensure your success.
We co-build and copilot solutions with you.

Vlad Olano
Director of Operations
Vlad Olano is the Founder and Director of Operations at Initus Technologies, as well as a Managing Partner at Trajectory Group. An experienced leader in digital transformation, Vlad specializes in optimizing technology ecosystems through AI-driven operational improvements. He champions a “business-first” approach, advocating that tools like Generative AI and iPaaS must be tailored to specific business processes to drive real value.
As a thought leader, Vlad frequently discusses cloud ERP security and the future of business transformation. Under his leadership, Initus has developed proprietary tools like InitusMigrate and InitusIDP, accelerating data migration and data entry for mature enterprises.

Carlos Reyes
Director of Development
As Director of Development, Carlos Reyes leads the engineering team at Initus Technologies, responsible for building the company’s core integration platform and AI tools. He oversees the full software development lifecycle, ensuring the platform remains secure, scalable, and capable of handling complex data workflows between major enterprise systems like Salesforce, NetSuite, Shopify and more.
Carlos works closely with product and operations leadership to implement the technical architecture required for Initus’s turnkey solutions. His technical leadership ensures that the development team consistently delivers robust features that make complex integrations and workflow automations accessible and efficient for customers.

Marcelo Roldán
Implementation & Product UI Lead
Marcelo Roldán oversees the product strategy and roadmap for Initus Technologies as well as service delivery, focusing on the company’s integration and workflow automation solutions. With a strong background in technical consulting and system architecture, he excels at translating complex customer requirements for e-commerce, CRM and ERP systems into scalable product solutions.
At Initus, Marcelo is pivotal in leveraging Artificial Intelligence to enhance product capabilities. He is dedicated to designing and building tools that simplify data migration and system connectivity, ensuring that the solutions evolve to meet the changing needs of modern businesses.

Heather Gordon
Director of Sales & Marketing
Heather Gordon leads the go-to-market strategy for Initus Technologies, driving brand awareness and customer acquisition. She focuses on communicating the value of automated integrations and AI solutions to mid-market and enterprise sectors. Heather plays a crucial role in highlighting how Initus’s technology solves critical pain points for finance, sales, and warehouse teams by eliminating data silos.
An active voice in the tech community, Heather represents Initus in industry discussions, helping businesses identify when to upgrade from legacy tools to modern, automated systems. She aligns marketing efforts to showcase the benefits of seamless digital transformation.
We co-build and copilot solutions with you..

Vlad Olano
Director of Operations
Vlad Olano is the Founder and Director of Operations at Initus Technologies, as well as a Managing Partner at Trajectory Group. An experienced leader in digital transformation, Vlad specializes in optimizing technology ecosystems through AI-driven operational improvements. He champions a “business-first” approach, advocating that tools like Generative AI and iPaaS must be tailored to specific business processes to drive real value.
As a thought leader, Vlad frequently discusses cloud ERP security and the future of business transformation. Under his leadership, Initus has developed proprietary tools like InitusMigrate and InitusIDP, accelerating data migration and data entry for mature enterprises.

Carlos Reyes
Director of Development
Carlos works closely with product and operations leadership to implement the technical architecture required for Initus’s turnkey solutions. His technical leadership ensures that the development team consistently delivers robust features that make complex integrations and workflow automations accessible and efficient for customers.

Marcelo Roldán
Implementation & Product UI Lead
At Initus, Marcelo is pivotal in leveraging Artificial Intelligence to enhance product capabilities. He is dedicated to designing and building tools that simplify data migration and system connectivity, ensuring that the solutions evolve to meet the changing needs of modern businesses.

Heather Gordon
Director of Sales & Marketing
Heather Gordon leads the go-to-market strategy for Initus Technologies, driving brand awareness and customer acquisition. She focuses on communicating the value of automated integrations and AI solutions to mid-market and enterprise sectors. Heather plays a crucial role in highlighting how Initus’s technology solves critical pain points for finance, sales, and warehouse teams by eliminating data silos.
An active voice in the tech community, Heather represents Initus in industry discussions, helping businesses identify when to upgrade from legacy tools to modern, automated systems. She aligns marketing efforts to showcase the benefits of seamless digital transformation.
UNITED STATES
Suite 100,
PMB 90706
Dallas TX
75231
CANADA
Suite 400
Toronto
Ontario
M5A 4J6
CHILE
Las Condes
Santiago
7600095
COLOMBIA
Oficina 702
Bogotá
United States
Canada
Chile
Colombia
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