The Initus Story

Redefining the way businesses operate through integrations and innovative AI solutions.

The Initus Story

Redefining the way businesses operate through integrations and AI innovative solutions.

Implementation Team Expertise

18+

Years of Experience

720+

Projects Delivered

50+

Certified Specialists

Who We Are

Creating solutions that work for our customers

Initus Technologies is a dedicated global partner committed to realizing one clear mission: to make transformative technology accessible to businesses, regardless of complexity or scale.

With a strong presence across Canada, the United States, South America, India and the UAE, Initus is actively transforming how businesses operate, creating a more agile, efficient and growth-focused technology ecosystems for our customers.

Our Expertise and Approach
For over 18 years, the Initus team has provided deep expertise in technology consultancy and systems integration. Our signature Consult-and-Build Approach allows the Initus team to tackle the most complex challenges. We use our proprietary toolkit to create robust, customized solutions that directly drive growth and streamline operations. We specialize in:

Workflow Automations

Transform Your Business Processes for Maximum Agility

Systems Integration

Connect Disparate Systems for Unified Data and Seamless Flow

AI Acceleration

Rapidly Deploy and Scale AI to Drive Competitive Advantage

The Initus Difference
We understand that every business is unique. At Initus, we deliver a personalized approach to ensure every integration and optimization effort fits with your unique goals and operational nuances. Whether you are navigating a large-scale digital transformation or seeking to optimize key operations, Initus is the expert partner you need for sustainable success in a competitive digital world.
Meet the Leadership Team

We believe in a hybrid, execution-led partnership to ensure your success.
We co-build and copilot solutions with you.

Vlad Olano

Vlad Olano

Director of Operations

Vlad Olano is the Founder and Director of Operations at Initus Technologies, as well as a Managing Partner at Trajectory Group. An experienced leader in digital transformation, Vlad specializes in optimizing technology ecosystems through AI-driven operational improvements. He champions a “business-first” approach, advocating that tools like Generative AI and iPaaS must be tailored to specific business processes to drive real value.

As a thought leader, Vlad frequently discusses cloud ERP security and the future of business transformation. Under his leadership, Initus has developed proprietary tools like InitusMigrate and InitusIDP, accelerating data migration and data entry for mature enterprises.

Carlos Reyes

Carlos Reyes

Director of Development

As Director of Development, Carlos Reyes leads the engineering team at Initus Technologies, responsible for building the company’s core integration platform and AI tools. He oversees the full software development lifecycle, ensuring the platform remains secure, scalable, and capable of handling complex data workflows between major enterprise systems like Salesforce, NetSuite, Shopify and more.

Carlos works closely with product and operations leadership to implement the technical architecture required for Initus’s turnkey solutions. His technical leadership ensures that the development team consistently delivers robust features that make complex integrations and workflow automations accessible and efficient for customers.

Marcelo Roldán

Marcelo Roldán

Implementation & Product UI Lead

Marcelo Roldán oversees the product strategy and roadmap for Initus Technologies as well as service delivery, focusing on the company’s integration and workflow automation solutions. With a strong background in technical consulting and system architecture, he excels at translating complex customer requirements for e-commerce, CRM and ERP systems into scalable product solutions.

At Initus, Marcelo is pivotal in leveraging Artificial Intelligence to enhance product capabilities. He is dedicated to designing and building tools that simplify data migration and system connectivity, ensuring that the solutions evolve to meet the changing needs of modern businesses.

Heather Gordon

Heather Gordon

Director of Sales & Marketing

Heather Gordon leads the go-to-market strategy for Initus Technologies, driving brand awareness and customer acquisition. She focuses on communicating the value of automated integrations and AI solutions to mid-market and enterprise sectors. Heather plays a crucial role in highlighting how Initus’s technology solves critical pain points for finance, sales, and warehouse teams by eliminating data silos.

An active voice in the tech community, Heather represents Initus in industry discussions, helping businesses identify when to upgrade from legacy tools to modern, automated systems. She aligns marketing efforts to showcase the benefits of seamless digital transformation.

Meet the Leadership Team
We believe in a hybrid, execution-led partnership to ensure your success.
We co-build and copilot solutions with you..
Vlad Olano

Vlad Olano

Director of Operations

Vlad Olano is the Founder and Director of Operations at Initus Technologies, as well as a Managing Partner at Trajectory Group. An experienced leader in digital transformation, Vlad specializes in optimizing technology ecosystems through AI-driven operational improvements. He champions a “business-first” approach, advocating that tools like Generative AI and iPaaS must be tailored to specific business processes to drive real value.

As a thought leader, Vlad frequently discusses cloud ERP security and the future of business transformation. Under his leadership, Initus has developed proprietary tools like InitusMigrate and InitusIDP, accelerating data migration and data entry for mature enterprises.

Carlos Reyes

Carlos Reyes

Director of Development

As Director of Development, Carlos Reyes leads the engineering team at Initus Technologies, responsible for building the company’s core integration platform and AI tools. He oversees the full software development lifecycle, ensuring the platform remains secure, scalable, and capable of handling complex data workflows between major enterprise systems like Salesforce, NetSuite, Shopify and more.

Carlos works closely with product and operations leadership to implement the technical architecture required for Initus’s turnkey solutions. His technical leadership ensures that the development team consistently delivers robust features that make complex integrations and workflow automations accessible and efficient for customers.

Marcelo Roldán

Marcelo Roldán

Implementation & Product UI Lead

Marcelo Roldán oversees the product strategy and roadmap for Initus Technologies as well as service delivery, focusing on the company’s integration and workflow automation solutions. With a strong background in technical consulting and system architecture, he excels at translating complex customer requirements for e-commerce, CRM and ERP systems into scalable product solutions.

At Initus, Marcelo is pivotal in leveraging Artificial Intelligence to enhance product capabilities. He is dedicated to designing and building tools that simplify data migration and system connectivity, ensuring that the solutions evolve to meet the changing needs of modern businesses.

Heather Gordon

Heather Gordon

Director of Sales & Marketing

Heather Gordon leads the go-to-market strategy for Initus Technologies, driving brand awareness and customer acquisition. She focuses on communicating the value of automated integrations and AI solutions to mid-market and enterprise sectors. Heather plays a crucial role in highlighting how Initus’s technology solves critical pain points for finance, sales, and warehouse teams by eliminating data silos.

An active voice in the tech community, Heather represents Initus in industry discussions, helping businesses identify when to upgrade from legacy tools to modern, automated systems. She aligns marketing efforts to showcase the benefits of seamless digital transformation.

Global Presence
We are strategically located to partner with you across, North, Central and South America, India and the UAE, ensuring local expertise with global delivery standards.

UNITED STATES

5473 Blair Rd.
Suite 100,
PMB 90706
Dallas TX
75231

CANADA

250 The Esplanade
Suite 400
Toronto
Ontario
M5A 4J6

CHILE

General Blanche 8978
Las Condes
Santiago
7600095

COLOMBIA

Carrera 19C # 86-30
Oficina 702
Bogotá

United States

5473 Blair Rd. Suite 100, PMB 90706 Dallas TX 75231

Canada

250 The Esplanade, Suite 400, Toronto, Ontario, M5A 4J6

Chile

General Blanche 8978, Las Condes, Santiago, 7600095

Colombia

Carrera 19C # 86-30, Oficina 702, Bogotá

Contact Us

Let’s define what’s next