At a Glance
Client
Fundo El Peumo
Industry
Agribusiness/Food Retail/E-commerce
Solution Timeframe
8 Weeks
Service
Systems Integration (Logistics & Sales Synchronization)
Solution Components
InitusIO, SimpliRoute (Last-Mile), Bsale (ERP)
Impact
100+ manual labour hours saved per month
Client Profile
Fundo El Peumo is a respected family-owned business with a 20-year history as a leading Chilean producer of high-quality food products. With a growing national presence, Fundo El Peumo operates both physical storefronts and a successful Online Store, offering home delivery across the countryās major regions (e.g. Santiago, Gran ConcepciĆ³n).
For a business like Fundo El Peumo, maintaining transparency regarding order status is directly linked to customer trust and loyalty. Consequently, the client sought to strengthen this crucial bond by eliminating manual order updates and ensuring customers received accurate, real-time notifications.
The Challenge
Due to a surge in digital demand (reaching 4,000 deliveries per month), the lack of synchronization between sales and logistics systems became a structural bottleneck. Optimizing this transition was vital to absorbing current operational volumes.
System Disconnection (OMS/DOM Gap): Orders were processed and invoiced in their Sales & ERP system (Bsale – Order Management System or OMS), but actual delivery execution was managed by the Last-Mile routing and tracking platform, SimpliRoute (Delivery Optimization Management system or DOM).
Manual Status Updates: Whenever a delivery driver changed an order status in the Logistics platform (SimpliRoute), that update had to be manually entered into the Sales system (Bsale). At approximately 3 minutes per order, this administrative effort amounted to over 100 hours of manual work per month.
The Initus Solution: Execution Excellence
Initus leveraged InitusIO to build a robust, seamless connection between Bsale and SimpliRoute.
The core of the solution ensures that online orders are dispatched to the correct fleet based on location, guaranteeing on-time distribution as SimpliRoute calculates the optimal delivery routes. Once delivered, the order in Bsale is automatically updated to “Completed”, providing real-time information to every customer.
Technical Mastery and Reliable Architecture
The Initus team demonstrated technical ingenuity when facing a primary obstacle: managing API query challenges within the source system (Bsale). Rather than stalling progress, the team proactively engineered a robust additional architecture to ensure data flows remained consistently efficient and precise.
This commitment to technical problem-solving resulted in a highly reliable integration that has maintained 100% uptime, consistently handling the high volume of 4,000 monthly orders and seasonal peak loads. The solution ensures the end customer knows exactly where and when their premium products are delivered.
Why Initus Stood Out
Success was rooted in a rigorous methodology and a dedication to customer support, qualities particularly valued by Fundo El Peumoās leadership.
“What truly set Initus apart was their rigorous methodology and commitment to support. Even beyond the contractās scope, their team was organized and responsive to our issues. Initusās clear project structure and best practices were evident, giving us full confidence in the long-term stability of the solution.”
Our Best Practices in Action
Our organizational quality and commitment to risk mitigation were demonstrated through:
- Clear and Defined Stages: We conducted meticulous requirements gathering sessions and provided clear implementation phases, including milestones, architecture diagrams, and delivery timelines. This transparency, backed by PMO (Project Management Office) oversight, ensured expectations were met and the solution delivered on time.
- Exhaustive Testing: The project included rigorous User Acceptance Testing (UAT) and End-to-End (E2E) testing to ensure data accuracy and system stability across both platforms.
- Customer-Centric Support: A defining element of the partnership was our approach to post-implementation support. In the words of our lead Initus consultant, āWe aren’t the type of company that stops responding to questions if there isn’t an active contract”.
This genuine, ongoing care has built deep trust and ensured high customer satisfaction even after significant long-term use.
In a single phrase, the key to this projectās success was genuine attention to the client’s business needs, combined with a commitment to delivering effective solutions that get the job done efficiently.
Long-Term Impact and Future Growth
The integration delivered tangible, immediate benefits for Fundo El Peumo:
1. Process Automation & Cost Savings: The administrative task of manually updating order statuses was completely eliminated, saving over 100 valuable employee hours per month.
2. Enhanced Customer Experience: Customers now receive timely and accurate delivery notifications via SimpliRoute functionality, reinforcing service quality and reducing “Where is my order?” inquiries.
3. Operational Consistency: Logistics and Sales/Invoicing records are permanently synchronized, drastically reducing the risk of data errors.
Fundamentally, the success of this initial integration has led to an enduring partnership. Two years after project delivery, Fundo El Peumo is actively engaging the Initus team once again to oversee their next phase of operational improvement through technological transformation. This serves as proof that when a partner demonstrates reliability and quality work, they become a trusted advisor for future growth.
